Research Methodology in Business is a concise and straightforward introduction for students to the world of business research. It provides students with practical perspectives on how research can be applied in real business situations. This book has been written as per Indian University Syllabus. The book covers both theoretical explanations and quantitative techniques of research required in business. The contents include chapters like defining research problem, development of research methods, research designs, problems of measurement, problems of validity, sampling techniques, qualitative and quantitative analysis, report writing etc. Chapters like case study method, survey, focus group discussion and multivariate analysis are add-ons explaining the techniques in detail, but in a simple way.
Ravinder Kumar is a very senior Professor in Department of Commerce and Business Studies, Jamia Millia Islamia - NAAC A++ Accredited and NIRF 3rd Rank Central University, New Delhi. He has been Dean, Faculty of Social Sciences in the University. He has previously served as Professor and Head, Dept of Commerce and Business Studies; Honorary Director, Dr K.R. Narayanan Centre for Dalit and Minorities Studies; Director, Centre for Comparative Religions and Civilizations; and Director, Jawaharlal Nehru Studies, at the university. He was also Editor of the journal History and Society of South Asia-a SAGE publication. “Dr. Kumar has three decades of teaching and post-doctoral research experience at the university level. He was Associate Professor in the Department of Business Administration, Skyline College, Sharjah (UAE), where he taught courses of Accounting and International Financial Management, accredited by National American University, USA. He has also been a visiting faculty with the Indian Law Institute-a deemed university, Delhi; Institute of Management Technology (IMT), Ghaziabad; and Indian Institute of Foreign Trade (IIFT), New Delhi. “Over the years, working in the area of Business and Corporate Law, he has authored books such as Legal and Regulatory Environment of Business, Legal and Business Environment, Business Laws, and Auditing: Principles and Practice; co-authored 2 books on Network Security and Cyber Laws; and published numerous research papers in reputed journals including one in Decision. Prof. Kumar has successfully guided 10 Ph.D. scholars in the areas of Finance and HRM. He is the recipient of ‘eSa Hkh dyke' Leadership” Excellence Award 2024, awarded by Dr. Kalam International Foundation, Ministry of MSME, Govt. of India.
Preface 1. Introduction to Research Methodology 2. Defining the Research Problem 3. Research Design Techniques 4. Fundamentals of Sampling 5. Sampling Design Basics 6. Measurement and Scaling Techniques: Implications and Applications 7. Data Collection Methods 8. Data Processing and Analysis 9. Testing of Hypotheses—I (Parametric or Standard Tests of Hypotheses) 10. Chi-Square Test 11. Variance and Co-variance Analysis 12. Testing of Hypotheses-II (Nonparametric or Distribution-free Tests) 13. Multivariate Analysis Techniques 14. Interpretation and Thesis Writing Bibliography Index
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